Released on = June 2, 2007, 1:27 am

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = Turkey's textile and clothing industry has developed rapidly
over the past 20 years, thanks to the availability of home grown cotton and a
relatively cheap and skilled labour force. The sector also enjoys a good
geographical location, being close to Europe but also well-placed to exploit
neighbouring markets

Press Release Body = Profile of the Textile and Clothing Industry in Turkey

Turkey's textile and clothing industry has developed rapidly over the past 20 years,
thanks to the availability of home grown cotton and a relatively cheap and skilled
labour force. The sector also enjoys a good geographical location, being close to
Europe but also well-placed to exploit neighbouring markets in Russia, Central Asia
and the Middle East. The industry has developed a strong technological ability-due,
in part, to the significant amount of contract work it has undertaken for European
and US brands. For the same reasons, it has established strong relationships with
customers-especially those in Europe, which were cemented by the Customs Union in
1996.

However, Turkey's position in European and US markets started to appear increasingly
vulnerable with the phasing-out of quotas, which had helped to protect Turkish
interests by restricting exports from low cost competitors. Turkish firms feared
that they would lose up to a third of their exports to Western Europe and North
America because of a flood of cheap goods into those markets from China and other
Asian sources.

In response, Turkey campaigned hard for the temporary re-imposition of quotas
against China, in accordance with the safeguard clause included in the Protocol of
China's accession to the WTO.

At the same time the Turkish industry embarked on a vigorous campaign to move
upmarket by adding value through innovation and superior design. The re-imposition
of quotas against China has given Turkey valuable breathing space in which to
develop this strategy.

Product Overview

Six times a year, Textile Outlook International provides over 120 pages of expert
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political implications and information on trade blocs, tariffs and quotas;
and innovations and technological developments in the industry.
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Where will the major markets be in the future?
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Who will be your future competitors?
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